SEO-search engine optimization

What is SEO? Your Complete Step-By-Step Guide for Beginners

Search engine optimization (SEO) is the process of improving the quality of your website in the search results of relevant keywords to attract relevant traffic to your site. SEO incorporates a variety of development strategies.

This strategy is natural, which means you can’t afford to upgrade your levels — you have to improve your levels by doing well.

Why is SEO important?

SEO is essential to the success of any website. If you want people to find you when they search the Internet, you have to make your site better ranked for search results.

Here are a few of the many benefits of learning and applying SEO:

Improved visibility: If you rank high in search results, more people will see your site and get acquainted with your product, improve your visibility and awareness of your product.

Improved credibility: The higher your website ranks in search engines like Google and Bing, the more reliable you become to visitors. When you are high quality, people trust that your website has the information they need, so they visit it.

Improved traffic: The higher you rank on Google, the more traffic you will gain. With SEO, you can also improve the quality of your traffic by identifying specific keywords that are important to your audience.

Increased qualified leads and sales: SEO allows you to target keywords that are relevant to your audience and lead to attract potential future customers to your website. You can also rate keywords related to your products or services.

How do search engine and SEO standards work?

Understanding how search engines work can be helpful once you start developing your site to search. Here’s a brief overview and some additional resources for understanding search engines.

Search engines like Google and Bing use bots called crawlers or spiders to find and index content. These searchers navigate the Internet through links to scanner pages, adding pages to search engine indexes as they find them. Once a page is part of a search engine index, it may appear in search results.

Search engines also scan pages to determine what they are about and how useful they can be to users.

When a user searches something, search engines use various algorithms to determine which pages will be most useful in search and rank them accordingly. These algorithms scale content based on over 200 objects.

Therefore, the role of SEO, to improve pages for search engines:

  • Find and point to your pages
  • Understand what your pages are about
  • Examine yourself honestly and evaluate yourself on the basis of various aspects of the level

Search engines want to rank well the most useful content, therefore, SEOs that want to make content as important to search engines as possible.

The goal is not to trick search engines into rigging your content. Attempting to do so could result in penalties that lower your ranking or prevent your site from being fully targeted. Instead, the goal is to make your content usable and relevant to search engines in line with search engine algorithms.

Learn SEO Strategies: The Basics of SEO

Now that you have learned what SEO is and why this strategy is important, you can learn SEO to start making your website search engines.

Here are some basic SEO techniques you need to know to get rid of your campaign:

Site indexability

If Google and other search engines are unable to identify your site, you will not be suspended from search results and you will lose important company traffic. The easiest way to find out if your site is hosted on Google and Bing is to search the “site:”

This search will return all indexed pages.

You can also use the Google Search Console to identify unspecified and unmarked pages or pages that display explicit errors.

To ensure that Google can find and index your site, link to each new page in your site and ensure that you do not accidentally block Google from crawling your site. Check out the resources below for more tips.

On-page SEO

On-page SEO is one of the key components of SEO strategies, as well as off-page SEO and professional SEO. The on-page SEO includes features that are part of your website and that you can control directly.

Keyword research

Doing keyword research is one of the most important things you need to do to be successful in SEO.

When researching keywords, select terms that are relevant to your business and website and that your target audience may be searching for. You can use keyword research tool to help you find keywords to target your content.

Many companies focus on long-term keywords when conducting research.

Long-tailed keywords are phrases that contain three or more words, such as “women’s rain boots.” There is little competition for long-tailed keywords, so you can rank high in search results.

Additionally, since keywords have a clear long tail, they can drive relevant traffic to your business, resulting in additional revenue.

Keywords have a short tail, broad search queries. Although these keywords are highly competitive, putting them right can bring high traffic traffic to your site. Larger, more stable websites can measure short tail keywords.

Content for SEO

Content is another fundamental part of SEO. With each piece of content, you get another chance to rank in search engines and another opportunity for your audience to find your website.

You can create content based on the keywords you selected during the keyword research process. There are many types of content you can create, including blog posts, articles, videos, infographics, podcasts, and much more.

When publishing content, try to have a consistent schedule and make sure your content is informative and match the user’s search purpose.

Another important SEO technique involves keywords in your content. You will want to use them throughout your copy and in prominent places such as titles and URLs. It is also important not to sacrifice readability and ease of use to enter keywords.

Another important SEO technique involves keywords in your content. You will want to use them throughout your copy and in prominent places such as titles and URLs. It is also important not to sacrifice readability and ease of use to enter keywords.

User experience

User feedback is one of Google’s most important rating tools. When people jump out of your website, it shows Google that your website brings bad user information or does not have the information people need.

To ensure you bring good user experience, check that your website is easy to use and that it is easy for users to find the information they need. You will want to ensure that your website is organized, fun, and functional to deliver the best user experience.

Off-page SEO

Off-page SEO incorporates features that are not part of your own website and that you can directly control.

Link building

One of the best off-page SEO backlinks — links to your website that you find on other sites.

When you publish content, you want people to link you to create your backlink profile. Backlinks send signals of trust to Google, which can help improve the quality of your website.

When you publish good content, you may naturally attract links. To create your backlink profile, you can also:

  • Access other sites and request links
  • Encourage sharing on social media
  • Write guest posts on other websites and include natural background links for your site in the post

Technical SEO

Professional SEO refers to the background and server configuration that improves site performance in search engine results. This setting may require web development skills to be used.

Here are a few examples of SEO optimizations technology.

Page speed

How fast your pages are loading is key to user experience, and faster page speeds can lead to higher ratings. Ideally, your pages will load in three seconds or less.

Other ways you can improve the speed of your page include:

  • Pressing images
  • Using browser caching
  • Minimize HTML, CSS, and JavaScript

Responsive design

Responsive web design ensures that your website is properly displayed no matter what device someone else is using to access it. Responsive websites can adjust the screen size of the device where the user is viewing it. It is very important to make sure your site looks good on mobile devices as Google uses the first mobile directory.

SEO techniques to avoid

If you look for strategies to improve your SEO, you will encounter some strategies that look like a good idea but will damage your website over time. These tactics are known as the black hat SEO techniques.

Black hat SEO refers to strategies used to promote SEO faster as opposed to search engine guidelines. Here are some ways to avoid it:

Keyword stuffing: This refers to filling the page with artificial keywords in an unnatural way to try to get it ranked at those level. Keywords should be inserted naturally within the text and should never be overused.

Paid links: You should never pay for links, as this can damage the integrity of your website.

Plagiarized content: Google can find copied and duplicate content. Do not take content from other people’s websites or publish the same content over and over again on your website, as it may affect your quality.

Types of SEO

There are also a few special types of SEO businesses can use, depending on their goals.

Voice SEO

Voice SEO involves optimizing your website for user-generated search by speaking a voice-enabled device, such as a smartphone or a smart speaker.

Voice SEO techniques include preparing additional discussion questions and included captions — text that often appears at the top of search engine pages and aims to quickly answer users’ questions.

Local SEO

Local SEO aims to reach searchers in certain parts of the country, usually those close to the business area or within the service area. Includes strategies such as:

Involve your business on directory sites and review sites

Identify keywords that include place names and phrases such as “next to me”

Enterprise SEO

Companies with large websites can benefit from business SEO strategies. Business websites can often target competing short tail keywords and use other strategies that fit the needs of larger websites.


SMBs benefit from SEO strategies designed for their needs. SMB SEO is usually categorized and targeted and focuses on long tail keywords.


B2C companies can use SEO strategies tailored to their needs. B2C SEO strategies look at short-term marketing cycles that many B2C companies have and direct long-tail keywords buyers to target company audiences might search for.


B2B SEO strategies have a long marketing cycle to consider, as well as multiple stakeholders for each client that can be counted on.

Because of this, B2B companies need to identify keywords that various stakeholders can search for. They tend to produce more content than B2C companies, and their content tends to be more informative and has a more professional tone.

Ecommerce SEO

Ecommerce SEO is another special type of SEO. Ecommerce SEO strategies include rating product pages and can include quality on sites like Amazon and Google Shopping.

Plan your SEO strategy

To take full advantage of your SEO, it is important that you have a research-based, data-based SEO strategy in place. Check out these resources for help planning your SEO strategy.

Measuring SEO results

An important part of any SEO strategy is to measure your results. The following resources will help you measure the results of your SEO campaigns, including its return on investment (ROI).

Learn how SEO can drive revenue with SEO services

If you want to start making your website better but don’t have the time, Xekera Systems can help! Xekera is a fully-fledged digital marketing center that specializes in all aspects of online marketing, including SEO. Our marketing professionals knows how to create SEO campaigns that grow our clients’ businesses. Ready to boost your website’s ranking in search results to drive more revenue? Contact us online or call us today at (408) 982–5851 to speak with a strategist about our SEO services!

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