Whether your business sells software to consumers or businesses, having a social media presence is important. In today’s internet-driven world, any business that stands out and is taken seriously should take advantage of all the online opportunities available. And it’s even more important if your company sells technology-related products. Why is Social Media Marketing Important? The Internet connects the world and social media platforms are present in the lives of millions of people around the world. Social media is fast becoming one of the most important aspects of digital marketing, delivering huge benefits by […]

There are countless social media platforms available to marketers today, and the platform you use can play an important role in your social media marketing success. Factors such as industry, audience, and brand can influence which network to use. For example, a dental practice that uses social media marketing might use a different platform than a Software-as-a-Service (SaaS) provider. Therefore, it is important to not only understand the different social networks available, but also how they work for different […]

Social media has come a long way since MySpace and AOL Instant Messenger. What was once just a place to connect with friends and family online has evolved into a place to sell products, build brands, and even become famous. Social media platforms such as Facebook, Instagram, LinkedIn, and Twitter have become popular hubs for […]

Did you know that social media users are the fastest growing segment on the internet? If your manufacturing business is trending online and wants to reach more customers, try social media marketing It may be time. This page discusses the importance of social media in manufacturing, social media tips for industrial manufacturing companies, and how the Xekera Systems social media plan can take your business to new heights. Let’s get started! […]

Organic vs Paid Social Media Marketing – Which Will Drive Better Business Outcomes? If you own a business, you are probably familiar with the debate between organic and paid social media. Learn the difference between organic media marketing and paid social media marketing, why you need both, and how they can help your business. Want […]

You want to take advantage of social media marketing because it can potentially reach your audience in unique ways. As in any field of marketing, preparation is essential. But how do you get started by creating an effective social media roadmap? Building a winning strategy requires going back to basics: social media platforms, social media marketing resources, and social habits of your audience. Before you can build followers, generate qualified leads, and increase brand awareness, it’s important to have a data-backed […]

When you use social media marketing, whether on Facebook, Twitter, Instagram, LinkedIn, or another platform, you engage and engage with your audience on many levels, building awareness of their product and interest in tracking and marketing. You can build dedicated followers for your business by using your social media strategy. Social media marketing meaning Communication […]