When you use social media marketing, whether on Facebook, Twitter, Instagram, LinkedIn, or another platform, you engage and engage with your audience on many levels, building awareness of their product and interest in tracking and marketing.
You can build dedicated followers for your business by using your social media strategy.
Social media marketing meaning
Communication marketing is a digital marketing strategy that uses a social media platform to promote your online business.
When you market your business through social media, you use a variety of social media platforms, such as Facebook or Instagram, to connect, engage, and connect with your target audience, and to promote your products or services to drive brand awareness, website traffic, and marketing.
Sounds simple enough, but there is more to social media advertising than visual.
This guide works as a partner to get started on social media. Use it to learn how to integrate social media and marketing. Also, find inspiration in real-time social media marketing campaigns.
5 components to successful social media marketing
Success in social media does not happen overnight. It takes time and dedication, as well as some strategic knowledge, to launch an effective marketing and advertising strategy for the social media platform. That’s why, before you create your own communication plan, you want to learn its key components (or action steps).
Five key components that make up social media marketing:
1. Develop a strategy for marketing social media platforms
A successful, long-term initiative for social media depends on strategy. Default posts are good, but you want a system that drives all of your regular decisions, such as how often you post, what you post, and more.
Build the foundation for your social media marketing plan by answering these questions:
- What do I want to achieve with social media?
- What forums do I want to use?
- What content do I want to create and share?
- How much time do I want to spend on social media?
- How much do I want to invest in this marketing (and marketing) channel?
- How often should I post content?
- How will I manage to respond to comments and answer questions?
Using your feedback, you can create a framework for your social media strategy.For example, you may decide that you want to focus on Facebook and LinkedIn, based on a survey of your viewers, compared to Instagram and Twitter. Or, that you want to invest in a tool for editing your social media posts, as well as responding to users.
Although this step requires a lot of thought, do not overreact. It is essential to the success of your strategy.
2. Organize, create, and post social media content
Content empowers your social media marketing, whether you share blog posts, present ads, or post videos. You need to provide your audience with the content to engage with – that is how you engage your fans.
As part of planning your strategy, answer the following questions:
- What content does my target audience respond to on social media?
- What content can my company create?
- How much content do I want to post or share each month?
- How much content can my company create each month?
- What is the best time to share content with my audience?
- Who will create the content?
- Who will publish the content?
- Who will monitor your comments, content, and engagement?
Creating a thought-provoking content calendar can help your business deal with these questions. You can use a calendar to see how much content you need to produce, and specify when content can be posted. A content calendar can also help you determine the amount of investment in a schedule.
In addition to thinking about the social media calendar, you should think about ways to replicate that content. When you create content for your blog to share it on social media, for example, consider making that content search engine optimization (SEO) to attract more people to your site.
Researching when to submit your content will also increase the success of your social media marketing strategy. Although you can do some initial research, you can also use the data (after launching your content) to determine the best shipping time for your business.
3. Listening, engaging, and responding to users
Social media marketing involves more than just sharing – it also involves interacting with each other.
When you decide to invest in social media, you choose to connect with your intended audience in a new way. From public comments to private messages, social media gives you a new channel (and set of tools) to connect with your market.
A few questions you will want to answer before you start include the following:
- Who will monitor social media comments, messages, and product mention?
- Who will respond to comments, messages, and questions from users?
- How will our company react and engage with users?
- When will our company monitor social media?
- What tools, if any, will we use to monitor social media?
Listening, engaging, and responding to users is one of the most important aspects of social media marketing.
Invest in an important moment in this step. For example, if you decide to create a handbook to respond and respond to users, fine! It will be a very useful reference in your team and will help you to be fully involved in all interactions.
While you do not need to use social media tools, it is often recommended that you invest at least one investment – especially in social media listening and sharing. These tools can help you monitor activity across all your channels, and respond quickly. They make your life easier and your strategy stronger.
A few examples of other listening and communication tools on social media include:
Many of these tools offer free trials, so try and see which one works best for your team.
4. Develop, launch, and manage social media marketing campaigns
Although they are optional, social media advertising campaigns do not seem that way. That’s because social media algorithms prioritize content from users compared to businesses. Instead of seeing your company’s posts, a social networking site like Facebook will prioritize posts from a user friend.
That’s why you should consider advertising a social media platform, which helps:
- Attract new followers
- Create organic post engagement
- Generate product awareness
- Re-market your business to interested users
- And more
If you want to try advertising on social media, answer these questions first:
- What do I want to achieve with social media ads?
- Who do I want to reach out to on social media ads?
- How much do I want to spend on social media every month?
- What created objects (such as an ad copy or video) will I need?
- How many advertising campaigns do I want to run?
- Who could manage ad campaigns?
- What kinds of ads (like text or video) do I want to play?
- Where can I advertise – on all my social media platforms or elsewhere?
The advantage of advertising on social media, as well as other digital advertising networks, is that you have complete control over your budget. You can spend any money you like. Also, you only pay when users perform certain actions, such as clicks on your ad.
Consider including social media marketing as your strategy, as this can help you to succeed.
5. Review social media statistics and integrate interventions
Social media marketing gives your business a useful amount of action data. With your data (or statistics), you can gain insight into your audience. That understanding can help you make informed changes in your approach, leading to more product information, website traffic, and sales.
Also, you will want to answer a few questions before you start:
- What forums should I use to compile, review, and analyze my data?
- How often do I update my social media data?
- What metrics will be most important to my goals and campaigns?
Free tools, like Google Analytics, can get started.
Many social networking sites, such as Twitter and Facebook, will also provide you with some initial data. Google Analytics works well because it can help you see the social impact of your website, such as the amount of traffic that your community brings to your site.
3 examples of marketing on social media to follow
Many businesses use social media marketing in conjunction with other marketing channels to create a collaborative, multi-channel system. Some campaigns, however, stand out in their own right, serving the company’s goals without the help of standard marketing. Here are a few examples of successful social media marketing campaigns.
Lay’s: Do Us a Flavor
One of the reasons social media is very popular is that it gives users access to the chat. A good public marketing campaign should allow them to be active participants. This is exactly what Lay did with their Do Us a Flavor campaign where loyal customers submitted their ideas for a new potato chip flavor to stand a chance to win $ 1 million in Frito-Lay.
The company has launched a dedicated website and invited people to submit their ideas on Facebook and Twitter. Nearly 4 million people responded, and Lay surveyed the most promising choices. After reducing the field to three options, the company produced the finishers, sold them in stores, and asked consumers to return to social media to select their favorites.
Sales of Lay’s Potato Chips increased by 12 percent when the first race ran, but produced so much talk that Frito-Lay ran the race again in 2014. That year, 14 million people posted comments and the Lays Facebook page generated 6 million likes. .
Make-a-Wish Foundation: Batkid
For-profit companies are not the only ones who can generate revenue through a massive social media campaign. The Make-a-Wish Foundation has proven the power of social media in nonprofit advertising with one of its greatest gifts. In 2013, five-year-old Miles Scott, who had been battling cancer all his life, wanted to be Batkid all day. The foundation put together an event and sent an email a month earlier to sign up for a few volunteers to help.
The story went much thanks to supporters on Twitter and Instagram, and 12,000 people ended up donating their time and skills. In fact, the story was so widespread that the entire city of San Francisco turned into Gotham City in one day. Although the campaign was aimed at making one child’s dream come true, national interest in the matter helped the Make-a-Wish Foundation increase donations by 26 percent.
Chevy: Purple Your Profile
Some marketing programs on social media are successful because of the purchase of other businesses. This was the case with Purple Your Profile, a joint venture between Chevy and the American Cancer Society that was created to raise additional funding for cancer research.
The campaign actually started on television with a Super Bowl ad, but quickly moved to social media. Viewers of this ad have been asked to color their red ones to show their support for the fight against cancer. Throughout the purple profile picture, General Motors donated $ 1 to cancer research.
At the end of the campaign, 1.3 million Facebook users and 700,000 Twitter users responded, helping to generate more than $ 2 million in donations to the American Cancer Society. During that time, Chevy gained 5 times its popularity on Facebook, and the story appeared 45 million times in the news feed.
How does social media marketing differ from conventional advertising?
Social media marketing needs the same basic thing as any other channel: the right message sent to the right person at the right time. What sets it apart from other channels is the level of power users over your message.
In most marketing channels, you control the connection. You decide when and how to reach out, and consumers have the option to respond or not. Those restrictions do not exist on social media. Consumers will talk about your business (and its competitors) whether you want them or not.
In some marketing situations, this may encourage you to intensify your campaigns and submit additional promotions. However, social media audiences do not share ads — they share your favorite content, no matter where it comes from. The way to get into their conversations is not to talk too much about your products and services, but rather to talk about their interests.
That doesn’t mean you have to throw away your goals to spread the word about your business and increase your income. It simply means that you have to take a different approach to meeting those goals.
How does social media marketing relate to search engine optimization?
Social media marketing is related to search engine optimization, also called SEO, by having an impact on search results. Although Google does not use the social media platform as a direct reference to its standards, social media indirectly affects Google quality.
People use social media in many different ways, including content sharing.
When people share content, such as infographic, they sometimes become infected. People are moving away from sharing content not only on social media but also on websites. A news site, for example, links to an infographic and a site that hosts that infographic.
That link acts as a trust signal to search engines like Google. Since links play an important role in how Google ranks websites in search results, that link can help improve website rankings that capture infographic.
In this very common scenario, search engine optimization, which is why it is part of SEO.
Get professional help with social media marketing
Social media is just one part of digital marketing strategy, but it can also be one of the most effective when used properly.
You still wonder, “What is social media marketing?” Check out any of the additional resources we’ve linked to on this page.
If you want to start using social media to grow your business, or improve your current profiles and strategies, contact us! Our dedicated team of social media experts is very happy to help you reach out and interact with potential customers.