Find out the importance of creating a digital workplace to ensure digital transformation success.
According to IDG, more than 55 percent of startups have already adopted digital transformation strategies, while 89 percent of enterprises either plan to adopt or have already started implementing digital transformation strategies for their business.
The biggest misconception about digital transformation is that simply adopting the latest technology trends can help speed up and streamline a company’s business processes. Instead, organizations end up dumping a bunch of tools on employees without proper training, best practices, or effective integration with existing tools.
Technology alone cannot help a company achieve digital transformation. It is what a company chooses to do with this technology that truly creates digital transformation. And at the heart of engaging employees in their daily experiences in the digital workplace.
People and their experience with technology must be at the center of any digital transformation if it is to be complete and comprehensive across the organization.
What is digital transformation?
Digital transformation is the process of using the latest digital technologies to create new or modify existing business processes, work culture and customer experiences in an organization to meet changing market and business needs. It is about transforming business processes, activities, competencies and models to fully harness the power of digital technologies and make changes in the organization in a prioritized and strategic way.
As organizations move from paper-based processes to smart applications to manage their business through digital transformation, they have an opportunity to reimagine how they do business and how to better communicate with stakeholders.
Customer experience was one of the first drivers of digital transformation: how can we guarantee the most consistent and seamless experience for our customers? But with advances for customers, employees have begun to clamor for equally fluid experiences.
While the CRM may contain a system of records of sales and customers, where is the operational system of records? It was scattered across many tools, including ones that are either horribly old or don’t integrate well with other tools.
What does the digital workplace look like?
The digital workplace is a virtual replacement for physical office space. It’s a fairly broad term that can include any platform, software, or device that employees may need to successfully perform their day-to-day job duties.
The next step in digital transformation is to focus on the employee experience and provide employees with intentional and crafted digital experiences that enable them to get their work done. Organizations looking to implement a digital transformation strategy must think deeply about aligning their business processes and employees with technology. These changes will lead to increased productivity and efficiency, but more importantly, create a single source of data and improve the employee experience.
If your organization is still considering whether implementing a digital workplace is the right path, consider the following points.
- Attracting talent: More than 64 percent of employees would accept a lower-paying job with fewer benefits if they were allowed to work outside the office.
- Productivity: Companies with a strong online social network are seven percent more productive than companies without a social network.
- Employee retention: Organizations with digital workplaces reported an 87 percent increase in employee retention.
- Communication tools: Employees are reported to prefer newer communication tools like instant messaging over other traditional tools like email to work better with each other.
The digital workplace is the first step toward digital transformation
The idea of digital transformation is not just about investing in digital technologies. Organizations cannot expect change just because they buy new technology. Technology alone, without the support of an efficient and robust digital workplace to fully support it, ultimately fails to realize its full potential.
Organizations must focus on starting the digital transformation from within. After all, for a company to harness the true power of technology, it requires a complete cultural shift across the organization. And without the support of employees, a complete transformation is not possible.
While technologies may vary widely, one element of digital transformation remains the same: someone has to use it. Unless the digital workplace has been intentionally designed with employees in mind, digital transformation efforts will feel like another campaign forced on employees against their will. However, a seamless and efficient digital workplace can empower and motivate employees to take responsibility for leading the digital future.
Having the right digital workplace that helps employees save time and easily fulfill their work responsibilities can make all the difference to an organization, making it an essential first step in your digital transformation strategy.
If your organization is on the agenda for digital transformation, you need to think beyond the customer experience. Bring all your operations to a common or connected platform to easily share and process data. Whether it’s processes, collaboration, projects or databases, everything can be on an easy-to-manage platform that will lead to a better digital future.