Creating effective marketing campaigns requires a deep understanding of consumers, their expectations, and how a particular product can meet their needs. As brand management became more complex, special project buyers and marketing managers had to adapt.
Businesses use print media to deliver branded messages to their clients with traditional brand management. Digital brand management uses modern software, tools and technologies to deliver brand awareness to potential consumers. This approach is essential to brand positioning and critical to brand management.
What is Digital Brand Management?
Digital brand management is the delivery of branded content directly to consumers through digital media. These media may include social media, email and direct messaging.
A great example of a company that has embraced digital brand management is Allbirds. Allbirds is a sneaker company that was founded with a Kickstarter campaign. With practical digital marketing strategies, the creators of Allbirds were able to build a strong and world-renowned brand from the ground up in no time.
Major Facets of Digital Brand Management
When considering digital branding campaigns, businesses should understand the basics of marketing with digital tools and techniques. This understanding facilitates effective delivery of quality services and products to clients in various markets.
Digital brand management offers special projects, buyers and marketing managers, end-to-end control over their mailings and related brand awareness campaigns. Key aspects of digital brand management include:
Compliance between partners and vendors
Creating and controlling strict brand guidelines is the foundation of a successful marketing campaign. With digital brand management, special project buyers and marketing managers can create a strong brand identity and ensure it is adhered to across the enterprise.
Review of brand digital assets
Digital files, documents and other forms of media add value to digital marketing campaigns. The production, evaluation and distribution of brand assets is simplified with digital asset management.
Knowing who created the asset, what it was intended for, and how well it fulfills its intended purpose provides businesses with an additional layer of security when implementing marketing campaigns.
Consistency across campaigns and channels
Keeping brands in place can be difficult for businesses that operate across multiple channels or locations. Digital brand management provides users with a unified interface to deliver messages to potential clients and create long-term promotions.
Special project buyers and marketing managers who want to stick with specific ideas, values and content can use digital brand management to ensure a consistent approach to messaging across a range of target regions.
Digital reach to target customers & increase exposure
The digital market is constantly growing, which means that businesses have a lot to gain by leveraging digital brand management. Digital assets help companies reach more consumers by providing a flexible platform to deliver important messages and services.
With digital brand management, special project buyers and marketing managers can reach more consumers.
Take your digital brand management to the next level
Digital brand management offers unlimited growth opportunities for companies looking to leverage digital assets for their marketing campaigns.
This opportunity means that special projects buyers and marketing managers can provide quality services that take their brands to the next level.
Improve collaboration between departments
For many larger organizations with multiple departments, it is challenging to support collaboration across multiple teams and professionals. Digital asset management improves cross-departmental collaboration by giving employees better tools to communicate and share important assets and projects.
Use digital tracking tools to measure brand awareness
Understanding how the public perceives a brand allows decision makers to improve and build on their existing marketing strategies. Digital asset management provides users with a number of tools to improve the reach of their marketing campaigns.
- Social media analysis
- Google Trends
- Google alerts for brand mentions
- Online review sites
- Other search sites
These digital tracking tools are a powerful solution for special project buyers and marketing managers who want to get the most out of their digital campaigns.
Invest in a digital brand management system
Digital brand management is becoming increasingly popular, which means businesses can always use new tools and software. By looking at the processes they use to promote brand awareness and launch digital marketing campaigns, decision makers are equipped to ensure their messages stay on brand.
This truth means that it is imperative that buyers and special project marketing managers invest in their digital brand management system to either improve existing services or deploy needed ones.
Building brand consistency across all marketing channels
Brand consistency is essential when working across regions and marketing channels. Ensuring that a brand is instantly recognizable regardless of where it is sold creates reliability for end customers.
Distributed marketing platforms allow businesses to build brand consistency by giving them the means to distribute branded products across different social media and marketing channels to a wide variety of end users while maintaining a unified brand.
The key to ensuring brand consistency is to have distributed marketing management software that handles everything needed for brand alignment. This should include the company logo, colors, fonts, templates, images and other items. The benefits of getting this right are significant. You can enjoy brand consistency and the power of a fully centralized strategy while having the visibility and capabilities of your field teams. In some organizations, such as franchise businesses, a distributed model is the only viable option.
Digital brand management is changing rapidly
The policies, practices and procedures that businesses use to influence the public perception of their brands are constantly changing. Companies looking to keep pace should consider how digital brand management can be leveraged for the various assets they might rely on.
Digital assets are evolving
There are many different types of assets that businesses can use for digital brand management these days, such as:
- Images, logos, designs
- Important documents and files
- Music and video files
- Advertisements, newsletters, etc
As technology evolves, new types of digital assets are used to gain an edge in marketing campaigns, making it difficult for companies to stay ahead of the curve when it comes to digital brand management.
New digital media channels
The methods that businesses use to market their brands are constantly improving. Search engines, social media, email and display advertising are some of the most popular channels used in modern marketing campaigns.
Mobile and affiliate marketing are becoming popular ways for special project buyers and marketing managers to deliver messages to potential clients.
Better digital brand management with Xekera systems
Businesses looking to create new and unique experiences for their clients are turning to digital brand management to provide powerful marketing and communication tools.
If you want to deploy digital brand management in your organization, Xekera Systems offers a wide range of digital services that you can use to sell your products or services to new clients.
Xekera marketing solutions are tailored to your business, so you can empower your teams to create their own marketing strategies for the modern world. Whether you want to track usage statistics, create custom assets, or deploy bulk updates within your marketing ecosystem, Xekera Systems is here to orchestrate your digital asset platform.
Don’t get overwhelmed by your digital assets; let Xekera Systems put digital brand management to work for you.