Did you know that over 50% of Americans who follow a brand on social media are loyal to that brand? This type of brand loyalty comes with strong brand awareness marketing. Building brand awareness increases customer loyalty to your brand and encourages customers to come back to your business.
This page explains what brand awareness marketing is, why it’s important, and 5 brand awareness ideas that can help get more people to know your business. If you need help building a brand awareness marketing strategy, contact us online or call us today at (408) 982-5851 to speak with an experienced strategist.
What is Brand Awareness Marketing?
Before we get into Brand Awareness Marketing, let’s first look at the definition of Brand Awareness.
Brand awareness shows how familiar your target audience is with your brand and whether they recognize your brand when they see it. For example, companies such as Coca-Cola and McDonald’s have strong brand awareness among their customer bases.
As a result, brand awareness marketing is the process of helping your audience become familiar with your brand or business. Brand awareness is very important as it helps foster brand trust. When people trust your brand, they’re not only more likely to make a purchase, but they’re also more likely to tell others about your business. Many companies shy away from brand awareness marketing because it is difficult to measure. When someone visits your website, it is difficult to accurately measure how familiar they are with your brand. It is difficult to determine whether Nevertheless, brand marketing influences the next steps leading to conversions. Whether users sign up for emails, download free content, or purchase products, they first need to become familiar with your brand.
Without brand awareness marketing, you risk losing leads to competitors who use brand awareness marketing to promote their brand.
Why Brand Awareness Marketing Matters?
As mentioned earlier, brand awareness influences the steps your audience takes to make decisions about your business.
The more familiar people are with your brand, the more likely they are to come back to your company for more information.
Let’s take a look at the top three reasons why you need a brand awareness strategy.
If people don’t know your business, they will be skeptical of first-time buyers. They’re still learning to know your company and trust your products and services, so they probably won’t buy anything from you anytime soon. A brand awareness strategy can help you build trust with your audience.
Over time, your audience will realize that your company is serious and does a great job for their customers. Trust means everything to your audience. They want to get good products and spend their money wisely. When you build trust with them, they are more likely to buy your product.
Building trust leads to loyalty. When customers have repeat great experiences, they are more likely to come back. They are also more likely to share positive experiences with others who have just discovered your business.
Brand awareness helps build associations with your business. People may think of your brand when you do something or talk about your product. For example, people often say, “Put a bandage on the cut.”
These “band-aids” are called bandages, but the brand’s association with band-aids is so strong that people consistently call them band-aids
If you’re looking for something online, you’ve probably said “I’ll google it.” This is another case where the brand becomes part of the action. Applies only to promotions and specific products. It is not.
For example, when it comes to cheeseburgers, many people tend to pair them with cola. You can choose any soft drink, but many people think Coke and a cheeseburger are the perfect pairing. Brand awareness marketing helps build relationships with brands.
These brand associations will later help you increase conversions for your business.
Building Brand Equity
A strong brand awareness strategy can help build brand equity. The more people know about your brand, the more likely they are to come back until they convert. As you continue to build your brand for your customers, they will begin to understand the value of your brand.
Brand Awareness helps showcase your brand’s unique attributes. Whether you use only organic products or make everything yourself, you can offer your audience a unique experience.Use your brand awareness strategy to market these unique features and make your business more attractive. can do.
When your audience has a positive brand experience, they begin to understand your brand’s value. Even if your product costs $20 more than your competitors, if your audience recognizes the quality and value of your brand, they will buy your product.
Justify the extra $20 just because you used brand awareness marketing to capitalize on the value of your product.
5 Brand Awareness Ideas for Building an Effective Brand Marketing Strategy
When trying to build brand awareness, it can be difficult to know how to effectively market your business. Take a look at these five brand awareness ideas to help get you on the right track.
1. Be a person
If you want to be successful in your marketing efforts, you have to be a person. what does that mean exactly? People don’t want to be associated with a cold company that only cares about profit.
Today you need to be more personal with your audience and act like a real person instead of a money hungry corporation. People want to interact with your brand and the people who made it. They don’t want to see stiff, mechanical corporate messages.
Let’s take a prime example of being a person. His Chewy, a pet supply company, actively communicates with the humanistic side of the business. Several people have shared stories of when their pets died, but they’ve already received groceries from Chew.
After contacting the company and explaining the situation, Chewie refunded the money and offered to donate the food to a local animal shelter. Sounds like a great customer experience. Chewy goes one step further.
This company sent flowers and cards to customers who learned that their pets were gone.
It’s a shining example of what it means to be human for brands.
Chewy could have easily refunded, but they know how much their customers love their pets. They recognize that their customers treat their pets like family, so they have taken the extra step of reaching out and showing support during difficult times.
This kindness has led to a growing number of loyal customers who support Chewie and recommend them to those around them. Check out another way Chewy engages with their audience! They answer real questions from pet owners in videos on their site!
More loyal when you take a humane approach to your brand customers are born. People feel more comfortable with your brand and feel more connected.
2. Interact with your audience
In addition to being humane about your brand, you need to interact with your audience. Build a repertoire between your brand and the people they care about most when interacting with your audience. For example, your audience is more likely to remember your brand if you have a social presence.
Be social by posting content, asking questions, and commenting on posts on social media. Again, we want to keep the brand humanistic. Engaging with your audience on your page and others increases brand awareness.
But social media isn’t the only way to interact with your audience. Use the chat feature to connect with your audience
Whether it’s a chatbot on your website or a social media platform, these chatbots can be used to answer questions, address concerns, and assist people through the buying process.
If you use a chatbot to interact with your audience, it should respond in a timely manner. Users expect you to respond quickly, so you should act quickly when you receive a message.
3. Create content
Creating content effectively drives more visitors to your site and lets people know your brand. This is one of the best strategies for increasing brand awareness. When creating content, share your expertise with your audience.
We provide the relevant information they need to establish themselves as industry leaders. To start creating content, you need a theme. Keyword research helps you find topics to cover.
Pasting these keywords into Google and seeing what appears in the search results can help determine the search intent of the keywords. You can also check the People Ask section to see what questions people are asking about your topic. Once you know where your theme should be, choose a format.
Content comes in many forms, including:
Once you create your content, promote it and engage others
You can share your content on social media and email and optimize it to appear in search results.
4. Make Your Content Shareable
One of the best ways to increase brand awareness is by sharing your content. Your content will bring new prospects to your site and help them become familiar with your business. When you create great content, whether it’s a blog post or a video, it’s easy for your audience to I need to be able to share.
Add share buttons to your blog and post your content to social media so that others can easily share your content with others.
5. Run paid advertisements
Paid advertising is a great way to increase brand awareness for your business. Advertising increases brand awareness by 80%. This is a great way to introduce your brand to more people and help them become familiar with your business.
PPC Ads are paid ads that appear at the top of search results. It is tagged with “advertisement” indicating that it is paid content.
These paid ads help increase brand exposure and drive traffic to your business.
These appear at the top of the results, so searchers see them before all other content, providing valuable search engine real estate.
Even if they don’t click on your ad, they are touching your business.
Social Media Advertising
Social media advertising is another option for building brand exposure. These ads appear in your social media feeds and blend seamlessly with other content in your feeds. Choose the platform you want to use to start showing social media ads.
You can advertise on many popular social media platforms such as:
This is the best way to help new people discover and become familiar with your brand. Social media advertising is a great opportunity to introduce your brand to interested leads.
This is perfect for your brand awareness strategy.
Investing in a Brand Awareness Marketing Strategy Today
Brand awareness marketing is essential to growing your business. The more people you introduce your brand to, the more opportunities your business has to generate new leads. Xekera Systems has a team of experts to help develop the brand awareness marketing strategy that best fits your business. With over 10 years of experience, we can help you market your brand to your audience. To learn more about brand awareness marketing, contact us online or call (408) 982-5851 to speak with a strategist.