If you want to learn more about SEO best practices, this article is for you. We will tell you more about SEO and ten best SEO practices. We will also fill you in on local SEO, on-page SEO and off-page SEO. For all your SEO needs, contact us today for more information
Best practices for SEO
First, let’s define what SEO actually is. SEO stands for Search Engine Optimization. Search engine optimization is the means by which websites increase the quantity and quality of traffic to their website by increasing the website’s ranking in search engines. The goal of SEO is to get a higher position in search engines and more organic website traffic. SEO can help both small and large businesses.
Now that you know what search engine optimization is, let’s dive into SEO best practices.
What are SEO best practices?
SEO best practices are ways you can improve your website’s search engine rankings.
Top 10 SEO Best Practices
Content, content, content
Although most people consider SEO to be technical, some say that the content itself is the most important part of SEO. It is also extremely important to ensure that there is no duplication of content on your site. This can actually hurt your search engine rankings. If you don’t have good content on your website, once you get traffic to your website, you will lose it. Content is king.
Did you know that a website’s security affects its SEO ranking? Google favors websites that are secure over those that are not. If a website is potentially dangerous, Google will even flag it for visitors who find it in the search engine.
The best way to ensure your website is secure is to use Hyper Text Transfer Protocol Secure, or HTTPS for short. You can see a secure website’s HTTPS in its URL before the domain name. You should also get an SSL certificate, which is a Secure Socket Layer certificate. It creates a secure connection between your website and the visitor’s browser.
Both are highly technical steps, but necessary for high search engine rankings.
Make It Mobile-Friendly
Search engines also check whether websites are mobile-friendly these days. Did you know that mobile devices account for more than half of web traffic worldwide? If your website is not mobile friendly, not only will it fail to attract search engines, but it will also frustrate visitors.
It is extremely important for any website to have a clean and clear architecture. This means that visitors can easily navigate the site and find the information they are looking for. Search engines also review websites to ensure they are user-friendly before determining their ranking.
Utilize keyword data
Keywords are one of the easiest ways to optimize your website for high search engine rankings. What are keywords? Keywords are words and phrases that people use to find what they are looking for in search engines like Google and Bing.
First, use Google Keyword Planner to find the keywords that are most relevant to your website. Then use keywords early and often throughout your website content. By doing so, you will definitely attract web traffic that searches for the same keywords.
Do it quickly
It is increasingly important to ensure that your website loads quickly on different browsers and devices. Did you know that websites that take more than three seconds to load can lose more than half of their potential traffic? Search engines these days check loading speed as part of their ranking process.
There are several steps you can take to make your website load faster. Image compression is one example of a way to speed up your website. However, it will probably require a professional analysis of your site to find out what is slowing it down and how to speed it up.
Optimize your tags
Optimizing every page of your website is the best way to achieve high search engine rankings, but it can take a lot of time. Brand optimization is a faster and easier way to get easy traffic to your website. To do this, align the website URL with the title tag, meta description, alt tags, and headings.
Use internal links
Internal links are one of the easiest ways to optimize your website. Use links on your site to link to other pages on your site. Just make sure you use relevant anchor text and make sure the links make sense. Anchor text helps search engines understand what the link is about and gives you credit for linking.
Audit your backlinks
Backlinks are a link from another website to your website. Backlinks are great for your website’s SEO. A backlink tells a search engine that your website is worth linking to from another website. However, if spammy or dodgy sites are linking to your site, it can actually hurt your SEO ranking. On the other hand, distancing yourself from these links can actually improve your SEO. Audit all your backlinks and distance yourself from any that could be harmful to your site. Link building is a very important factor when it comes to SEO.
Track your SEO results
Now that you’ve done all the hard work to optimize your website for top search engine rankings, it’s time for the moment of truth. Use Google Search Console to check how your website is performing on the search engine results pages.
Local SEO Best Practices
Now let’s discuss how you can use local SEO. Local SEO is especially useful for any local brick-and-mortar business. It helps potential customers find your store. Did you know that almost half of all Google searches are local? If you are a local business and not optimized for local SEO, you could be missing out on a lot of traffic.
Optimize your website
The first step in local SEO is to ensure that your website is optimized. First, make sure you have a contact page that will help people get in touch with you quickly and easily. Your phone number, email and address should be the first thing potential customers see. Also, make sure your phone number is clickable for mobile devices. Adding a map is another great idea to help people find you easily. Then add some customer testimonials.
Claim your business profiles
If your local business doesn’t have a Google My Business profile, create one now. Then add profiles on TripAdvisor, Yelp and Facebook. Review sites are one of the best ways to help people find your business. Then don’t forget to create social media pages on sites like Instagram and Twitter.
Create a local blog
We all know that creating and updating a blog regularly is one of the best ways to get more organic traffic. For a local business, creating a local blog about your products and your community is a great way to increase your brand visibility as well as get more traffic (and hopefully customers).
Adding links to your website to other local businesses is another way to up your local SEO game. It may sound counterproductive, but it’s not. It’s probably not a good idea to associate with your direct competitors, but perhaps with other businesses in your area. Start by linking to their site on yours and maybe leave a comment on their blog. Then ask for help in return. It may or may not work, but it’s worth a try!
Ask for reviews
Building a cache of positive reviews online is one of the best ways to attract customers to your local business. For example, if you lack reviews on Yelp, ask your friends and family to write some positive ones for you. Or ask your regular customers for help. Tell them if they had a nice experience to help you by leaving a review online. Not everyone will do this, but it’s an easy way to create authentic, positive reviews online.
What Is On-Page SEO
On-page SEO is the process of optimizing all pages of your website to positively influence your search engine ranking. There are several factors that affect how high your website ranks in search engine results pages, including your website’s accessibility, load speed, content optimization, keywords, title tags, and more. These are all factors within your control because they are on your own website.
What Is Off-Page SEO
Now let’s discuss off-page SEO. Off-page SEO is how you increase your search rankings by doing activities outside of your own website. This happens mainly by getting links from other websites. There’s a reason Wikipedia is one of the first results you see on any search engine results page, no matter what you’re looking for. This is because they have so many external links.