Did you know that social media users are the fastest growing segment on the internet?
If your manufacturing business is trending online and wants to reach more customers, try social media marketing It may be time.
This page discusses the importance of social media in manufacturing, social media tips for industrial manufacturing companies, and how the Xekera Systems social media plan can take your business to new heights.
Get started with social media for your manufacturing business
With a professionally developed social media marketing and advertising campaign, your company take full advantage of social media for manufacturers.
From gaining followers and leads to increasing engagement on your posts, social media can help your business grow its customer base and retention.
Some goals that our social media manufacturing services can help with are:
- Boosting social media followers
- Improving social media post engagement
- Generating leads, from clients to candidates
- Increasing sales and revenue
- And more
Our experienced social media team can help you develop a custom strategy across multiple social media platforms such as Facebook, Instagram, LinkedIn, Twitter and Pinterest. Their expertise allows us to target our strategies at the most valuable networks.
Have some questions about social media for manufacturers?
Why Social Media Matters to Manufacturing
Social Media for Manufacturers enables businesses to share useful and informative links to websites, product photos, and even public messages on social messaging apps. , helps you get closer to your customers.
No matter the size of your business, social media can help your manufacturing business reach its goals.
Let’s take a look at some of the benefits social media brings to manufacturing.
1. Increase brand awareness and loyalty
Social media is a great way to spread the word about your business, products and services. Also, followers who like what you have to offer can share your page with their friends and family.
Reaching out to your customers through social media can also help increase customer retention and loyalty. In fact, research by The Social Habit shows that 53% of Americans who follow brands on social media sites are more loyal to those brands.
So if an industrial manufacturing company wants to reach more customers and increase loyalty, social media is a great option.
2. Get more website traffic
Every time you post on social media, you can encourage users to visit your website and learn more about your business. In other words, social media can help drive people to your website, potentially leading to more customers and conversions. You can also include it to direct your followers to a specific page and encourage them to take the desired action. B. Subscribe to a blog, fill out a quote form, or contact the store.
3. Serve targeted ads
In addition to posting regular updates, you can also serve targeted ads on social media platforms to help you reach qualified customers.
For example, Facebook allows you to target users based on location, demographics, interests, and behavior. LinkedIn also offers segmentation by location, company, title, gender, and age.
Social media advertising is cheap and you can track your ad performance in real time.
4. Build Customer Relationships
Social media is a way for potential and current customers to interact with your business, ask questions, and voice their opinions.
Today, more than 67% of his consumers use social media for customer service and expect quick responses and his 24/7 support.
Maintaining a presence on social media sites helps you reach more customers and build relationships that encourage them to buy from your business.
5. Gain Customer Insights
Engaging with your followers on social media can provide your business with valuable insights and rich information about your customers, including: B. What they like, what types of content they respond to most, and how committed they are to your brand
This information helps you make smarter business decisions and tailor your communications to increase audience empathy.
You can also use Google Analytics to measure the effectiveness of your social campaigns, determine how many leads you get from each channel, and adjust your social spending accordingly.
Many social platforms have built-in analytics platforms that can be used to analyze and improve your efforts.
5 social media manufacturing tips
Here are some tips for a successful social media creation strategy.
1. Connect with your customers
With social media sites, especially LinkedIn, you can reach your customers, build your expertise, and establish yourself as an authority in your industry.
You can also create a bridge between your social media platform and your website to guide your customers and prospects to learn more. This is very useful for growing your business.
2. Create a YouTube Channel
YouTube is the world’s leading video-sharing site and an online It is the #1 community and the second most popular search engine after Google.
Create videos and post them on YouTube to tell your story, showcase your products and services, and answer any questions prospective customers may have about your business. Videos are often more useful to potential customers than text and can give people the information they need to buy from an industrial manufacturing company.
You can also share YouTube videos on other social media sites such as Facebook, Twitter and LinkedIn.
3. Gain customer insights during product development
Social media facilitates two-way communication. This means you can use social media to gain insight during product development.
Ask your customers what features they would like to see added to your product or service and get feedback on new ideas.
This information will help us make informed business and product decisions to optimize our offerings to better meet the needs of our customers.
Listening to your customers and making changes based on their feedback shows that you care about what they say and can increase customer satisfaction and loyalty.
4. Schedule and post regularly
Your social media followers expect regular contact from you, so create a schedule for each social channel and update accordingly. It is important to
Your social followers probably follow hundreds or thousands of other people and brands.
If you don’t have time to stick to a schedule of posting frequently, working with a social media expert can be very helpful. Helpful. And if you’re looking to work with an agency to bolster your social media strategy, We can!!!
When you choose Xekera Systems as your social media partner, you’ll work with expert account executives to help manage your social presence and help industrial manufacturers focus on what they do best.
5. Use social media management tools
Use these tools to publish content to multiple platforms, schedule posts in advance, collaborate with team members, view social feeds from a single dashboard, and view results. can be tracked.
Xekera Systems Social Media Plans
Xekera Systems has the value to grow your presence on major social media platforms, attract new users and build relationships, grow existing customers, and enable people to experience more about your business. We offer social media plans that help you create content that is relevant.
Our experts can guide you build, grow and maintain your social media presence. We also offer a variety of social media packages so you can choose the best option for your industrial manufacturing business.
We create a customized social media strategy based on the platform that best fits your goals: Facebook, Twitter, Pinterest, YouTube, LinkedIn, Instagram, Tumblr. We also offer social media promotions, competitive analysis, ratings and review notifications, social media contests, remarketing and more.
Interested in learning more about how Xekera Systems’ social media plans can help you connect with current and potential customers online? contact us today!