SEO web design is designing and developing websites to be search engine friendly. Making a website SEO friendly means that Google and other search engines can efficiently crawl every page on the website, effectively interpret the content and index it in their database. Once indexed, they can show their users the most relevant and valuable web pages based on the topics they are searching for. The better SEO strategies and the more SEO team is integrated into the website design process, the better the chances of indexing and ranking on the first page of search results.
Since less than 5% of the billions of people who use search engines every day make it past the first page of Google SERPS, it is very important that you design and develop an SEO-friendly website to increase your organic traffic and rank on the first page. in Google.
“There’s a joke in the Google SEO community that goes, “Where’s the best place to hide a dead body? On the second page of search results.”
Below is a basic overview to help you optimize your new website for search engines. Google SEO web design strategies consist of two main parts: on-page optimization and off-page optimization.
SEO Web Design part 1: SEO-Friendly on-page optimization
On-page optimization includes web SEO strategies that are controlled by the website owner. These strategies play a vital role in how search engines crawl and understand your content.
On-page optimization strategy:
Conducting keyword research, selecting the right keywords and topics and using them in appropriate places on the page
- Correct use of title tags, headers, alt images and meta description tags
- Creating a URL structure that is optimized for users and search engines
- Creating an internal link structure, navigation, and information architecture that helps search engines crawl the site efficiently and effectively and aligns with your user’s expectations
- Creating great content that can be used to gain inbound links during off-page optimization strategies
- Using different types of content such as images, videos, lists and text
- Creating a responsive website design that provides a great experience on different devices
- Design a website that is visually appealing, represents your brand, and has a consistent look and feel
SEO Web Design Part 2: SEO Friendly Off-Page Optimization
Off-page optimization refers to managing the execution of marketing and website expansion. This management leads to the earning of links and mentions on social networks, which can increase the authority of your website, resulting in increased SEO rankings and traffic.
Off-page techniques include:
Analyzing your competition to better understand what strategies they use to rank in search results
Using keyword rich anchor text in your inbound links
Earning backlinks from websites that search engines consider authoritative
Getting links to content deep within your site
White Hat and Black Hat Web SEO
SEO techniques can be divided into categories: white hat techniques, which are acceptable to search engines and are recommended ways to improve rankings, and black hat techniques, which are deceptive and lead to Google fines or banning by search engines.
White hat techniques
The above strategies are considered White Hat and add SEO value to the website and provide a great website design experience. In addition, they can increase rankings, traffic and sales from Google and other search engines.
Black hat techniques
These Black Hat techniques have been used in the past to quickly reach high positions. However, search engines have updated their algorithms to detect such techniques and are constantly using machine learning to detect other spam techniques designed to manipulate SERPs.
- Link farming
- Buying links
- Selling links
- Hidden content and links
- Keyword Spamming
- Keyword stuffing
- Article spinning
- Using gateway and mirror sites
- Hiding links on your site
SEO Web Design Services Done Correctly
When SEO is done right and built into the website design process, SEO services add value to the website experience by making the website search engine friendly, improving the user experience and significantly helping businesses achieve their online marketing goals. If you need help creating a professional SEO-friendly website design, redesign or complete overhaul, contact us.