Whether your business sells software to consumers or businesses, having a social media presence is important. In today’s internet-driven world, any business that stands out and is taken seriously should take advantage of all the online opportunities available. And it’s even more important if your company sells technology-related products.
Why is Social Media Marketing Important?
The Internet connects the world and social media platforms are present in the lives of millions of people around the world. Social media is fast becoming one of the most important aspects of digital marketing, delivering huge benefits by reaching millions of customers around the world. They help connect with customers, build brand awareness, and generate sales and leads. Here are 7 reasons why social media marketing is important. Almost all social media sites allow you to register and create an account for free. Cost efficiency is important because it increases your return on investment and frees up more budget for other marketing and business expenses.
2. Increase Brand Awareness
Social media is one of the most stress-free and successful digital marketing platforms to increase awareness of your business. Adopting a social media strategy can greatly increase brand awareness.
More than 91% of his marketers say their social media initiatives have significantly improved brand awareness and user experience with the investment of a few hours a week. A brand’s social media presence can help grow your business. And your daily activities can quickly build a large audience for your business.
3. Customer retention
One of the main reasons for promoting your business on social media is that your customers are already on these sites. This is an effective way to efficiently connect and interact with your customers. A quick market survey can help you identify the social platforms your target audience visits most often.
Communication and interaction with customers also captures the attention of customers and conveys the brand’s message. This allows you to reach a wider audience in real time and establish your market position.
4. Increased brand loyalty
Your social media presence makes it easy for your customers to reach out and connect with you. It helps increase customer loyalty and engagement. One of the main goals of any business is to build a loyal customer base, so social media should be part of your plan.
Customer satisfaction and brand loyalty always seem to go hand in hand. Social media isn’t just for showcasing your brand. It is also an effective platform for advertising campaigns. All customers perceive these pages as a service channel through which they can contact the company directly.
5. Market Awareness
Market Awareness is one of the best ways to discover your customers’ needs and expectations than communicating directly with them.
This is considered the most valuable advantage of social media. By looking at profile activity, you can understand consumer interests and opinions. This is something we wouldn’t know without the presence of social media.
As an additional research tool, social media can help gather information and better understand the market. Once you have a decent number of followers, you can use additional tools to explore customer demographics.
6. Helps Increase Traffic
One of the most important benefits of social media is that it helps generate traffic for your website. Encourage users to visit your website for more information by sharing your content on social media. The more quality content you post on your social accounts, the more inbound traffic you generate and the more likely you are to convert.
7. Improve Your SEO Rankings
Social media presence is becoming an essential feature in SEO rankings. The algorithms that guarantee success are constantly changing. Optimizing your website and updating your blog regularly is no longer enough. Successful brands have large numbers of followers on social media. This visibility lets search engines know that your brand is highly regarded, reputable, and trustworthy.
How can you use social media to connect with potential and current customers?
it doesn’t have to be complicated
Read our nine Tips For Software Companies To Boost Faster to get started and call us at (408) 982-5851.
1. Focus on one or two platforms
You need to develop a social media strategy. This includes choosing the best platform for your business. Ultimately, you’ll have the time and resources to freely join all social networks, but we recommend focusing on one or two social networks when you’re just starting out.
Which platform you choose depends on your business and target audience, but two of the most popular choices are Facebook and Twitter. Once you’ve chosen them, spend some time creating tone and style guidelines for your posts. Will you remain serious and professional? Will you give your followers a behind-the-scenes look at your company? Will you use a casual tone when dealing with customers? Decide this up front and make it part of your strategy.
Once you’ve established your style, plan your posting frequency.
These will probably feel natural over time, but it’s important to set them in understanding the platform.
2. Add tutorials and videos
How does your software compare to other types of software on the market? Do you have one?
A short tutorial video can encourage followers to jump to a specific landing page for more information. Please note that the text accompanying the video must contain a strong call to action.
3. Encourage satisfied software users to leave reviews
Facebook business pages allow other users to leave reviews. It can be daunting to feel out of control over your customers, but you can improve your rating simply by asking satisfied customers to rate your business.
The caveat here is to never overpower or bribe. Facebook (like many other sites that allow reviews) has strict rules for that. Additionally, it can confuse customers and leave negative reviews.
4. Consider paid advertising options
Most social media channels have paid advertising options that are very effective in gaining followers and engagement. Platforms such as Facebook and Twitter allow you to target users based on their interests. LinkedIn allows you to target based on industry and job title. This means you can be as specific as you want when choosing who to target.
5. Add a button to your website
I don’t want to upset my customers. Put buttons for all social channels on your website instead of showing them all the time. This allows site visitors to choose whether or not to verify their social accounts.
6. Engage with your followers
Did you ignore your followers? Then if someone comments on your post or leaves a review, thank you in the comments section. It only takes a few seconds, but it makes it clear to the person that you really appreciate their feedback.
7. Get involved with trending topics
Remember when the Ice Bucket Challenge hit social media? Most of the videos are from individuals, but smart companies (like Xekera Systems) are jumping on the trend. If there’s a fun buzz going on in the social media world (and it fits your company’s image), come join us!
8. Tell your followers what you want them to see on your social media pages
There is nothing wrong with asking your followers what they would like to see on your social media pages so they can better understand your software. You may find that I haven’t fully explained how the software works, or you may discover other possibilities. You can even create simple surveys and polls just for this purpose.
9. Learn From Your Mistakes And Move On
Every company makes mistakes with social media marketing. Here’s how to recover from these mistakes that make all the difference. For example, if you write a political tweet that offends you, remember that it’s best to stay off social media unless politics is part of your business. Company pages should be treated completely separately from personal pages.
Are you ready to incorporate social media into your software company’s marketing strategy?
If you have any questions, feel free to contact us. A dedicated social team helps you leverage all platforms to achieve your business goals.