There are countless social media platforms available to marketers today, and the platform you use can play an important role in your social media marketing success. Factors such as industry, audience, and brand can influence which network to use.
For example, a dental practice that uses social media marketing might use a different platform than a Software-as-a-Service (SaaS) provider. Therefore, it is important to not only understand the different social networks available, but also how they work for different industries, audiences, etc.
Monthly Users: 2.89 billion
Demographics: Men and women aged 18 to 65+
Facebook is the world’s most popular social network with over 2 billion users. network. As a result, as long as you have internet access, you can find most people on Facebook. That means almost everyone in your customer base has a Facebook account, making it the perfect social media site for your business.
With this broad appeal, Facebook gives us the power to turn our customer base into a community. Create a simple Facebook page to share behind-the-scenes stories about your business, new service offerings, and more. It only takes a few minutes to create. After uploading a few photos, you can contact Facebook users and start following them.
Photos, contests, questions, videos and other short posts are great on Facebook. You can also use text updates to keep your followers up to date, but it doesn’t work as well as photos and videos
You can also use Facebook at any time to promote new content you create and drive more traffic to your website.
Monthly users: 4.48 billion
Demographics: Men and women between the ages of 18 and 49
Twitter provides users with a constant stream of information and new content on the web. increase. With millions of monthly users, virtually every brand in the world has an account that keeps their customers up to date. This business social network may not have the same audience as Facebook. is one of the most accessible networks in the world.
However, Twitter is known to limit user messages to 280 characters or less.
So, your tweets should be concise, interesting, and informative, but that’s not easy. But hopefully people can like or retweet what you write to reach a wider audience. Basically, Twitter is one of the best social media platforms if you want to increase brand awareness.
Users per month: More than 1 billion
Demographics: Men and women between the ages of 18 and 64
Instagram is one of the youngest social networks on the market, with the highest number of users under the age of 25 . This makes it the perfect social network for brands and businesses targeting the hipster youth demographic. Text-less photos and short videos work great on Instagram and also integrate with your Facebook and Twitter accounts so you can use the same photo on multiple platforms.
Instagram tends to get more followers in urban areas. In other words, companies focused on fashion and digital technology tend to outperform those focused on agriculture and homebuilding.
But that doesn’t mean that even young and trendy companies can’t succeed. You just need to get a little more creative with your photos.
Social Media Agency can help you solve this challenge and get the most out of this business social media website.
Monthly Users: Over 450 Million
Demographics: Men and women, 18-64
Almost any business can find at least part of their niche on this social network. It’s one of the best social media platforms for promoting new visual content you create. Especially if you maintain a regular board.
Use the magic of graphic design to enhance your stats and other interesting and evergreen content to keep earning pins and gradually building brand awareness. This is especially helpful if your business offers products and services specifically for women. Statistically, about 85% of Pinterest users are female.
If not, you can always take advantage of Pinterest. We have hundreds of millions of monthly users and some of them will surely be interested in your offer.
Number of monthly users: 310+ million
Demographics: Men and women, ages 25-64
In terms of professionalism, no social network beats LinkedIn. It’s a vibrant community of workers and business owners sharing and connecting on a much more formal, professional level than other social media platforms. Because of this, users tend to respond to her B2B rather than her B2C content.
In general, this means that companies looking for business customers will be more successful than those dealing directly with consumers.
Decision makers and influencers are everywhere on LinkedIn. If you can get them your brand and your message, you can increase your sales.
Monthly Users: Over 2 billion
Demographics: Men and women aged 18 to 65+
(YouTube is the Second largest search engine in the world after Google). Both comedy and music are popular on YouTube, but that doesn’t mean you can’t use social media platforms for business.
In fact, it’s just the opposite.
Product reviews, how-to videos, and similar content work well on YouTube, especially when it comes to educating part of your audience. What’s more, once you create a video, it will show up in Google and YouTube search results and you can promote it on your other social accounts. When your customers want to learn, nothing beats YouTube.
Use the best social media platforms (and agency) for your business
Xekera Systems has a whole team of social media specialists who know how to get the most out of Facebook, Twitter, Pinterest, LinkedIn and more. We are always on the lookout for the latest trends and best practices in social media marketing and strive to deliver the results our clients want.
With the power of social media, your business will grow like never before.
Are you ready to reach more customers through the best social media platform for your business? Contact us today to develop a strategy that works for your business.