What’s a Web Portal?
A web portal is a website or product where an organization offers its users a wide range of services and all other details. It provides other online services such as e-mails, forums, internet searches, etc. In other words. it is an online platform serving as a single source for all domain information.
Marketing teams and structures come in many different shapes and sizes. Whether you’re a one-person operation or a multi-faceted department comprised of multiple teams, modern organizations in this arena face a similar challenge: delivering content that consumers want. When a company wants to publish a blog, upload new product images, or launch its latest press release, it often requires coordination between some level of IT-experienced technical staff (web developers, designers, etc.) and involved marketing associates. In some organizations, of course, this brings additional bottlenecks and extends the implementation time even for simple needs.
User Management Made Easy
If your website uses a login process to provide customized, dynamic content and/or allows different permission levels for users, running a web portal and using CMS software may be a good move for your marketing team. Developers can create a solution that gives you the administrative ability to manage users in the portal solution. Often with just a few mouse clicks, you can designate a user to be a board moderator or content approver while limiting their role’s elevated access to that responsibility.
Content Management Simplified
Marketers love rich and relevant content on their business pages. Sometimes there are multiple layers of teams involved in initiating even simple requests. Let’s say you’re launching a new product next month and your team has a few parts of the site that need to be updated. Good design development pays off here for your team and organization. Instead of running tickets or work orders and working extensively with internal or external developers, you can use a pre-built template to track input and even publish your content automatically. Concepts like this make tasks like uploading new press releases, products, blog posts, etc. a breeze. Do you need to replace the pdf that you attached to the download along with the new press release? Your web content management system will give you the ability to do this in 2 minutes instead of waiting for IT associates.
The turnkey concept saves you time and money
Experienced development teams can create live websites running on well-designed back-end systems with the logic needed to make your life easier. You can enter a front-end website design and create back-end processing requests that are focused on the benefit of your marketing team. Content upload templates can be created to ensure your marketers create blog posts that are consistent in style, while the new intern you just hired can change the price of your products when you need to. The goal here is simple: empower your marketing team by giving you control over your content while ensuring that your non-technical staff doesn’t have to develop any demanding level of technical knowledge.
That’s it for our overview of why web portals might be right for your organization. If you’d like to learn more about why a web portal could be the right move for your team, don’t hesitate to contact us here at Xekera Systems. Our sales staff and portal developers will be happy to discuss your requirements and talk about how we can help you strengthen your position.
Here are some tips to create your own web portal.
1. Development Requirements:
Figuring out your portal development needs or requirements will help you list the important features you want to have in your web portal. Before proceeding to the next steps, it is very important to understand what you are looking for.
2. Identify your customers and their needs:
Identifying customers and understanding their needs is an important aspect to get a clear vision about your portal development, as many business owners have little knowledge about the portal and website, what services should be provided on them and what are the benefits of portal development.
3. Select the technology:
Nowadays, there are a large number of web portal development technologies for creating web portals or web applications. These web portal development technologies are proprietary but some of them are open source so you need to choose the best technology based on the nature of your portal to meet your business requirements.
4. Keep it simple:
Always remember that users don’t have time to understand your portal before they enter it. So you need to create a user-friendly and easy-to-use front-end that can be easily understood by newbies. The web portal must also be responsive, easy to navigate and look attractive.
5. Social Media Integration:
Last but not least, social media is the best way to reach your audience because most of us use social media and see ads from different brands for brand awareness. So you need to integrate your social media platform for marketing purposes and make it easy for your visitors to share your profile with these groups.